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What is Digital Marketing?
Digital marketing refers to digital and online forms of marketing for organizations, including using communications like social media, websites, video content, blogs and more to reach consumers and internal audiences.
In traditional marketing, businesses spend a lot of money to market their products or services, despite still facing limitations. What are the benefits of digital marketing?
In traditional marketing, businesses spend a lot of money to market their products or services, despite still facing limitations. For example, there are only a handful of people you can reach through traditional marketing methods. To reach more people, marketers have to spend more money on advertisements.
On the other hand, digital marketing allows them to reach a global audience, anywhere in the world at no cost or very minimal charges. As a result of this, small businesses find it very difficult to compete with larger businesses that have more money to use for marketing.
With digital marketing ads, for two to three dollars, small businesses can reach a greater number of people which would not be possible using traditional marketing. Some digital marketing tools and tactics like social media advertisement, pay-per-click and promoting content via bloggers can produce quick results.
In traditional marketing methods, you never really know who your ad will be reaching, especially when it is a billboard space or an ad space in a magazine or newspaper. The targeting possibilities in digital marketing are considerably higher.
SEO tools allow businesses to reach the target customers with demographics like region and age range. PPC, and social media ads also enable targeting those who are already looking for the said products or services. By improving their targeting, businesses can make the most of their marketing spends and resources. This level of customization is simply not possible in traditional marketing methods.
When the digital marketing strategy of a company understands more about their target customers, they can customize their content to cater to these visitors or customers. This allows businesses to spend less money on advertising because most visitors will be organic, looking for the things you are already offering. Visitors will land on their pages directly from search engines and not ads.
Traditional marketing can also be performed in the same way, but it would not guarantee visitors, or the time taken to find the page. This results in better conversions simply by strategizing the content.
To top it all, when people find your business online it makes a brand more accessible. This is through interaction between different types of customers, using their queries and feedback to further customize their content. This tactic works much more effectively than trial and error ads.
With automation, businesses don’t have to figure out how to do every task manually. This is a huge advantage as it saves time and money. Your computer won’t be tired of answering queries from your customers even after 24 hours.
This helps businesses have more free time and creates less stress. While managing an online store, businesses do not have to worry about manual labour and employees can work remotely at less costs and with greater flexibility.
Businesses using online marketing can quickly figure out what is working for them and what isn’t. That is a huge plus, because there are several ways of doing things online, but some work better than others depending on the company size and its goals.
A good business strategy helps businesses realize which strategy has more potential than others by looking up the demographics and details. This also provides an idea of how much can be invested for certain campaigns which is similar to having an idea about the return of investment. The money saved from running marketing campaigns can be spent on increasing sales or any other business goal.
Digital marketers create and promote digital and online marketing communications, including social media, websites, video content, blogs and more, to reach an organization’s target audiences.
Beginners in digital marketing can start out taking a digital marketing course or program like the Digital Marketing with Co-Op at CCTB. This program prepares students with a wealth of digital marketing knowledge, skills and practical work experience to qualify them for an entry-level position that will kickstart their career.
The main benefit of taking a digital marketing course is gaining qualifications for an entry-level role in the field. Having a diploma in digital marketing makes you a more competitive candidate in the job market.
Are you looking for credible digital marketing programs offered by acclaimed institutes? Check out the digital marketing co-op program offered by the Canadian School of Technology and Business (CCTB). The program is designed to enable students to learn the crucial skills for making successful campaigns and help businesses grow.
By the time of completion, CCTB students gain the opportunity to participate in a work experience component which will allow them to showcase their acquired skills. CCTB also has a dedicated career services platform that works towards assisting students with future employment. Click here to learn more.
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